The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Semi-Retired and Fully Booked: How Clifton Built a Thriving Cash-Pay Practice Over Decades
Success Stories, Burnout & Sustainability Miranda Palmer Success Stories, Burnout & Sustainability Miranda Palmer

Semi-Retired and Fully Booked: How Clifton Built a Thriving Cash-Pay Practice Over Decades

Clifton started private practice before there was even a Yellow Pages deadline to miss, and the practice he runs today looks nothing like the one he built in the eighties. If you've ever wondered whether it's too late to pivot, niche down, ditch insurance, or learn something new, his story across five decades has a few things to say about that.

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Anna's Playbook for Prepping Your Private Practice for Maternity Leave
Success Stories, Burnout & Sustainability Miranda Palmer Success Stories, Burnout & Sustainability Miranda Palmer

Anna's Playbook for Prepping Your Private Practice for Maternity Leave

Most therapists figure out how to prep their practice for maternity leave right when it's too late to make the decisions that matter most. Anna McDonald has built and rebuilt her practice across three pregnancies, and she's honest about all of it: the business-structure choices with invisible deadlines, saving for the business and not just the household, keeping her marketing warm while she's out, and the hard-won lesson about group practice that made her move her whole timeline. If you're growing your family and your practice at the same time, start here.

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State of Therapy: Why Therapists Feel Trapped by Insurance: The Power and Control Wheel, Reframed
Miranda Palmer Miranda Palmer

State of Therapy: Why Therapists Feel Trapped by Insurance: The Power and Control Wheel, Reframed

A colleague told us recently that he missed our laughter; he'd noticed the fun had gone thin on the podcast. He was right.

Both of us come out of domestic violence work, so we know the power and control wheel well. On a whim, we held it up against what therapists are living inside the insurance system right now, and went wedge by wedge. Once you see the pattern on paper, you can't un-see it.

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We Adapted the Duluth Power and Control Wheel for Insurance Companies and Therapists. Here's Why.
Fees & Insurance Miranda Palmer Fees & Insurance Miranda Palmer

We Adapted the Duluth Power and Control Wheel for Insurance Companies and Therapists. Here's Why.

The denials, the clawbacks, the gaslighting letters: none of it is random. We adapted the Duluth Power and Control Wheel to name the coordinated pattern of power and control insurance companies and venture-backed platforms are using against therapists, told through real stories and documented examples, with guidance on safety planning, leaving panels, and systemic change.

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Therapy Transcripts Are Being Subpoenaed in Court: What Every Therapist Needs to Know

Therapy Transcripts Are Being Subpoenaed in Court: What Every Therapist Needs to Know

A woman's private therapy messages, typed to her therapist through an app, were subpoenaed and used against her in court by her former employer. It is not a hypothetical, and it is not only a Talkspace problem. Kelly Higdon and Miranda Palmer break down the Kamrass v. AdventHealth case, why therapist-client privilege does not protect what you think it does, why "HIPAA compliant" is more marketing than protection, and the concrete steps you can take to guard your clients' data.

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Starting a Private Practice With a Business Partner: Lessons from Allison and Amanda

Starting a Private Practice With a Business Partner: Lessons from Allison and Amanda

Three years ago, Allison and Amanda were tired, overworked, and stuck on insurance panels at a generalist group practice - here's how they built something completely different, together, on their own terms.

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.